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Traceability

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Customers in color

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Clearance sale sweeps across Germany

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The Retail Mix

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Forming a strategic account plan

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How much is a network worth?

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CRM and brain implants

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'Precision' marketing: panacea or just more of the same?

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E-coupons

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Pure marketing?

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London’s secret weapon

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Zaragoza and the Olympic dream

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Beckham: the strategic asset

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The ‘Age of Diversity’?

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From Donor to investor

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Customers: angels or devils?

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Latin America: relegated destination

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Fundraising

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Is Spain’s tourism sector ready to compete?

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Companies, let Aristotle manage your brand!

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